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SKYCRON GETS SYNDICATION DEAL WITH NBC UNIVERSAL

Posted by: Regina Chamber Admin - May 10, 2024

SKYCRON, the Regina & District Chamber of Commerce’s production partner with the Chamber Chat podcast, recently announced that its sports television series GO/NITRO has been picked up for national syndication by NBC Universal.

Based in Saskatchewan, SKYCRON is currently in the fourth season of GO/NITRO. The syndication deal is a major accomplishment for SKYCRON and the show, which is airing in many major markets in the United States.

For more information on GO/NITRO, visit the show’s website by clicking HERE.

Here’s the media release from SKYCON outlining the details of the syndication:

SASK TV SHOW PICKED UP BY NBC, NATIONAL SYNDICATION

Sask-based sports television series GO/NITRO, achieves a pipe dream of most Canadian shows: it has been picked up by NBC Universal for syndication. The deal means the show is now officially airing nationally in the United States. The show currently is able to reach an audience of over 100 million people.

Even more remarkable is that the show is still 100% Saskatchewan owned.

“We license the show to NBC and syndicate it ourselves,” explains SKYCRON CEO Cory Carlick. “We own the show, the masters, and fill the advertising. It is produced in Saskatchewan at our studios and we feature Saskatchewan talent as much as we can.”

Currently entering it’s fourth season, the show has approached the magic 65 episode number required for national syndication, and airs in major markets. NBC Sports also airs the show in Los Angeles, Chicago, and Philadelphia, and syndicated network affiliates (CBS, FOX, NBC, and ABC) run the show regularly in markets as diverse as Phoenix, Las Vegas, Boston, and Orlando.

The show also provides a valuable outlet to Canadian businesses.

“Half of the advertising is ours, and the other half the TV stations. So Canadian companies that want to reach a national TV audience in the United States can place an ad on our show if they want, be able to afford it, and have it run nationally in America on all the television stations.”

The show also airs in Canada in Vancouver on CHEK-TV, maxTV, Global TV in Thunder Bay, and NTV in St. John’s, Newfoundland.

The show has attracted major guests from the Canadian Olympic Team, the NLL, the CFL, the Syracuse Orange, and NASCAR. The show’s tagline is “Every Athlete A First Day”.

The show is a Discovery Channel-style show. Two hosts, one a professional athlete and one average level, must master a sport or extremely physically taxing position they have never tried.  (NASCAR, NCAA D1 basketball, NFL, etc.) They are taught briefly by a professional and then must use the lesson they have learned to try and beat their teacher. They also must join the actual team’s training and attempt to keep up — the speed is not reduced for the hosts to show its difficulty.

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